2010 16/03

Tech Tuesday: My Wedding Concierge

Marry Me Live Guest Post

My Wedding Concierge: an iPhone app, search engine, all around wedding planning tool.

It is hard to categorize Phyllis and Philip Cheung’s wedding planning platform, My Wedding Concierge, but the best way to describe it is Google for Wedding Planning Resources.

My Wedding Concierge delivers a smart search engine and iPhone application to enhance the wedding planning process for tech-savvy brides and grooms. It harnesses cutting edge technology to help couples organize and identify vendors for their wedding day. AND, the iPhone app is completely FREE for wedding couples. I did a Q&A with Phyllis Cheung, My Wedding Concierge’s CEO to uncover some of the best of what My Wedding Concierge has to offer.

What inspired you to start My Wedding Concierge?
My husband and I started My Wedding Concierge when I was 7 months pregnant with my son and on bed rest. I was going stir crazy and he was about to get laid off when we decided to write an iPhone app for the wedding industry. I’ve been in the wedding industry for nearly 8 years with a marketing background and my husband is a software engineer. We saw a future with mobile marketing and decided to fulfill that niche since no one was doing it yet in the wedding industry.

What is your unique value proposition?
Our unique value proposition is that our current products focus on features that are complementary to existing wedding planning websites. Our website is structured in a search engine type format. We also have a wedding blog search engine where it’s a one stop shop for brides looking for information. She no longer has to visit several blogs looking for say, a red bouquet. All she has to do is type in “red bouquet” and all the different ones will show up from different blogs. Our iPhone app is the only vendor-centric app available. We chose to focus only on wedding vendors because our brides enjoy our full screen images and the ability to rate and store the photos for future reference.

What was important to you when building the iPhone application?
We wanted our brides to be able to find wedding vendors and inspiration on the go. It had to be easy to navigate and have full screen photos and enough information so that a vendor could easily replicate their website on our app. Our app also offers one touch email, one touch phone calls, and one touch to the vendor’s website that loads within the app so that the bride doesn’t lose her place.

My Wedding Concierge’s iPhone app is available via the iPhone apps store. Download it. Play with it. Let Bay Area Bride Guide know your feedback!

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